How to mass produce lottery prizes and prize goods in multiple SKUs

1. Important concepts for OEM for lottery prizes and prizes

Unlike individual products, the balance of the overall planning is important for lottery prizes and prize goods. By combining multiple prizes such as A prize, B prize, C prize, lower prize, and last prize, it is necessary to simultaneously design sales price, cost, appearance, and inventory management.

In particular, lottery prizes for anime, games, and IP products tend to have a large number of SKUs by character, and the product categories are divided into stuffed animals, acrylic stands, acrylic key chains, badges, towels, bags, stationery and miscellaneous goods.

When mass-producing with a Chinese OEM, it is important to design not only the unit price but also SKU management, packaging, mix ratio, inspection, and delivery conditions.

In this article, we will explain how to mass produce lottery prizes and prize goods in multiple SKUs for those in charge of BtoB orders.

2. Product category design from A prize to lower prizes

When planning lottery prizes, each prize has a different role. The top prize will be designed as a product that conveys the appeal of the project, and the bottom prize will be designed as a product that increases quantity and adjusts costs.

The key is not to consider each prize in isolation. By having a common design, common mount, common packaging, and sense of the same series, the completeness of the entire project will be high.

3. Items to organize first in multi-SKU mass production

When mass producing lottery prizes with multiple SKUs, the following information must be organized first.

• Project name
• Product category
• Award category
• SKU name
• Quantity by pattern
• Total quantity
• size
• material
• Packaging specifications
• With or without blind packaging
• Mixing rate
• Delivery destination
• Desired delivery date

In particular, it is necessary to clarify the quantity and mix rate for each pattern before mass production. If you have a large number of SKUs, creating a SKU table with images instead of just text can reduce misunderstandings at the factory, inspection, and packaging.

4. Recommended OEM categories by prize

stuffed animals/mascots

Suitable for top prizes and last prizes. It is easy to express the character's expression, size, and limited edition specifications, making the overall impression of the project stronger.

Check points:

• Fabric, pile, color
• Embroidery position, facial balance
• Cotton amount, size
• Paper tag, woven name
• Individual packaging, needle inspection

Acrylic stand/acrylic key chain

Easy-to-use categories ranging from mid-level awards to low-level awards. It is suitable for character-specific development, and can be differentiated with pedestals and background parts.

Check points:

• acrylic thickness
• Printed surface, white version
• Pedestal shape
• Metal fittings
• Mount, OPP packaging
• protective film

Tin badge/pin badge

Suitable for lower-level awards and random products. This category makes it easy to increase the number of SKUs and expand the lineup of lottery prizes.

Check points:

• size, shape
• Surface treatment
• Back side metal fittings
• Quantity by pattern
• blind packaging
• Blend rate per BOX

Bags, towels, stationery miscellaneous goods

As a practical prize, it is suitable for medium-sized prizes or in conjunction with sales products. This category makes it easy to look good at stores and events.

Check points:

• Material, size
• Printing method
• Packaging specifications
• JAN seal
• Quantity per carton

5. Mix ratio management for blind packaging/random packaging

Blind packaging and random packaging are often used for lottery prizes and online lottery tickets. In this case, it is important to manage not only the quality of the product itself but also the packaging rules.

Items to check:

• Quantity by pattern
• Quantity by rarity
• Blend rate per BOX
• Mixing rate per carton
• Number of reserves
• defective replacement
• SKU name and image matching
• Matching mount, bag, and JAN seal

In order to prevent problems with mixing ratio management, it is important to use the same SKU table on the ordering side and the factory side. By summarizing images, SKU names, quantities, and packaging specifications in one table, it will be easier to confirm during product inspection.

6. Specification design that balances cost and appearance

For lottery prizes, if all products have high specifications, the cost will rise too much. On the other hand, if all products are low-priced products, the appeal of the project will be weakened.

The following ideas are effective for achieving both cost and appearance.

• The top prizes are attractive due to their size and special specifications.
• Medium award balances practicality and unit cost
• For lower-level awards, select categories that are easy to develop SKUs.
• Reduce costs with common mounts and common packaging
• Increase mass production efficiency by using the same material and size
• Special processing is limited to some SKUs

For example, acrylic stand makes it easier to manage mass production by standardizing the base and changing only the design. It will be easier to expand your lineup by standardizing the size of can badges and creating variations with surface treatments and designs.

7. Progress flow from inspection to packaging to DDP delivery

The recommended progression flow is below.

1. Planning arrangementOrganize award categories, product categories, SKUs, and quantities.
2. Specification creationWe will summarize the materials, sizes, processing, packaging, blend ratio, and delivery conditions.
3. estimateCheck the unit price, packaging cost, inspection method, and DDP conditions for each product.
4. Sample productionCheck the representative samples for each of the top, middle, and bottom awards.
5. mass productionWe produce based on finalized specifications and SKU table.
6. Inspection/packagingCheck product quality, SKU, mix rate, packaging, and carton display.
7. Pre-shipment confirmationWe will confirm photos, quantities, and delivery destinations as necessary.
8. Delivery to JapanDepending on the project conditions, we will arrange DDP delivery or designated warehouse delivery.

8. Frequently asked questions

9. Related product pages